In 2015, Under Armour spent $710 million for the three fitness app companies in a bid to combine data about fitness, nutrition and sleep into an analytics platform that would create a flywheel for the company's athletic gear. "This is an accomplishment that we are incredibly proud of as we drive deeper into the intersect of data, connectivity, product and experiences," said Frisk. Patrik Frisk, Under Armour CEO, said there are 1 million connected shoes linked with MapMyRun.
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